CEOs of SM, JYP, YG & Big Hit: Who is really the coolest “appa”? | MusicMall
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CEOs of SM, JYP, YG & Big Hit: Who is really the coolest “appa”?

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K-pop fans usually call the CEO of their idols’ management company “appa” to express their love. There are many reasons that make them proud for using that respectful title.
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K-pop (an abbreviation of Korean pop or Korean popular music) is a musical genre consisting of dance, electronic, electropop, hip hop, rock, and R&B music originating in South Korea. In addition to music, K-pop has grown into a popular subculture among teenagers and young adults around the world.
A business, also known as an enterprise, company or a firm is an organizational entity involved in the provision of goods and services to consumers. Businesses are prevalent in capitalist economies, where most of them are privately owned and provide goods and services to customers in exchange for other goods, services, or money.
A game is structured form of play, usually undertaken for enjoyment and sometimes used as an educational tool. Games are distinct from work, which is usually carried out for remuneration, and from art, which is more often an expression of aesthetic or ideological elements. However, the distinction is not clear-cut, and many games are also considered to be work.
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